About


More than a decade ago, Rob Squire founded Inventio Communications to focus on the art of content invention. That's the disciplined, strategic process communicators use to find relevant subjects, explore ideas and arguments, and frame insights to inform and motivate audiences. Inventio has developed thought leadership articles, corporate reports, executive speeches, branding and messaging strategies, and digital communications for organizations of all sizes—including some of North America's leading corporations.

Value. Inventio combines extensive professional training with years of demanding agency work serving some of North America's top executives and corporations. We draw on insights gained from thousands of projects—and hundreds of relationships—to tackle tough assignments and anticipate and address contingencies along the way.

Biography. For more than 25 years, Rob Squire has provided content development and writing support to executives in a broad range of industries. His work spans virtually every corporate communications genre, including hundreds of thought leadership articles, more than 70 annual and sustainability reports, executive speeches, marketing and branding strategies, collateral materials, websites and corporate video scripts.

Rob graduated cum laude from Carleton College in 1980. As a Ph. D. candidate at the University of Chicago, he spent several years teaching Advanced Professional Writing to MBA students in the University of Chicago Booth School of Business and to working business professionals in the Graham School of Continuing Education.

Awards & Recognition. Our greatest reward is the recognition we receive from our clients and their organizations when projects meet their strategic objectives and impact their key audiences. But our work is also highly visible, and it attracts the attention of communications experts around the world. In 1998 Rob won a Gold Quill Award from the International Association of Business Communicators (IABC) for a "brand voice" trainingå program he developed and executed for Ameritech. He has also won multiple industry awards for his annual report work, most recently for Allstate, Private Bancorp and Booz Allen Hamilton. In 2012 he won the "Best of Chairman's Letter" award at the International ARC Awards annual report competition.